What is gated and ungated on Amazon? (updated)

Amazon selling is often an easy way to get into entrepreneurship. Amazon is undoubtedly one of the most popular marketplaces and offers many opportunities for sellers. Although the path to success is more complicated than it seems, Amazon’s “gated categories” make it easier. What is gated? New sellers often make the mistake of trying to find the perfect product, only to discover that Amazon has restrictions on their listing.
Like any other company, Amazon protects its customers from harmful products. This has led to new sellers being targeted with product-based or category-based restrictions. This guide will help you understand Amazon’s product-based restrictions and how to obtain approval to sell them.

Why Do Some Categories Require Amazon’s Approval?

Amazon has a gigantic online marketplace with over 9.7 million sellers to promote brands and more than 2 billion monthly buyers worldwide. Amazon has a reputation for keeping its sellers and products in check. Verifying sellers and listing items reduces the chance of fraudulent products being sold on Amazon.

Amazon is committed to customer safety, and all sellers must follow its safety and compliance regulations. Amazon requires sellers to get approval before they can list products for sale.

What is Gated Vs. Ungated

here we are discussed about the what is gated or ungated:

A gated category restricts sellers’ access.

These categories are often kept open to new sellers. This is because Amazon wants you to be trusted.

Amazon currently has 2.5 million sellers in the US. Imagine how many sellers could be applying on a delayed basis. Amazon can review each seller through what is gated categories. Amazon would be more helpful if you met specific criteria before you were allowed to join a what is gated group.

Amazon offers Brand Gates, Category Gates, and subcategory Gated. Amazon also has ASIN restrictions, Product Condition restrictions and holiday restrictions. Although it may sound daunting, it is essential to meet the requirements.

Sellers who sell branded products are subject to brand gates.What is gated? Many people sell counterfeit branded products online by stealing them. Many of these products are fake. Amazon created the brand gate to protect brands.

Ungated categories are categories that are available for sale. These categories allow new sellers to sell their products quickly. Camera & Photo, Clothing & Accessory and Consumer Electronics all fall under the ungated category.

Amazon has 23 uncategorized categories. While some categories are open, they have sub-restrictions that can be modified. Baby, Beauty, Toys, Health & Personal Care, etc., all have gated sub-categories.

After your Amazon seller account has been approved, you can begin selling in untagged categories. This is an excellent option for sellers.

You must also ensure that all other information is in order. You must have your identification numbers, FBA and other details.

Why Do Sellers Sell Items of Amazon Gated Categories?

You might wonder, especially if you’re the first seller on Amazon, why you should go through the hassle of selling restricted items. You will find that listing item that does not have to be approved by Amazon is more accessible and more suitable for beginners.

Sellers are less inclined to handle the complicated Amazon what is gated categories and go the extra mile. This is an excellent opportunity to increase your profit.

Amazon selling has become more popular. Many want to join the bandwagon and profit from the latest trends. Specific markets are already saturated, and there is intense competition for listings. It is becoming more challenging to find new items that are profitable for Amazon.

Amazon’s success is dependent on you tackling problems that others don’t see as too difficult. The idea of selling limited items suddenly sounds appealing due to the lower competition and possibly higher profit margins. All you need to do is learn how to play by Amazon’s rules.

What is Gated Categories?

To protect consumers, Amazon has restricted access to specific categories. To protect consumers, Amazon sellers must first apply for approval. The process will vary depending on what item you are selling.

List of Amazon Gated Categories in 2022:

what is gated categories

  • Collectible Coins
  • Fine Art
  • Holiday Selling Requirements in Toys & Games
  • Jewellery
  • Join Amazon Subscription Boxes
  • Made in Italy
  • Music & DVD
  • Personal Safety and Household products
  • Postage stamps
  • Requirements for selling Automotive & Powersports products
  • Services
  • Sports Collectibles
  • Streaming Media Players
  • Video, DVD, & Blu-ray
  • Watches

The Amazon Gated Categories

You should be more careful about the products you ship to fulfilment centres if you sell Amazon FBA. Violations of policies can lead to severe penalties.what is gated? Amazon may dispose of hazardous materials without compensation for the seller.

You should review Amazon FBA product restrictions before you ship your products. This will allow you to determine which items are included in Amazon’s gated categories.

Ungated Categories at Amazon

Amazon sellers have access to many categories, even new ones, which is a great advantage. These categories are a great way to start and can often be used for sellers to gain experience.

 List of ungated categories Amazon has in 2022:

  • Baby *
  • Beauty
  • Books
  • Camera & Photo
  • Clothing & Accessories
  • Consumer Electronics
  • Grocery & Gourmet Foods
  • Health & Personal Care
  • Home & Garden
  • Industrial & Scientific (BISS).
  • Amazon Accessories
  • Luggage & Travel Accessories
  • Musical Instruments
  • Office Products
  • Outdoors
  • Personal Computers
  • Pet Supplies
  • Shoes, Handbags, & Sunglasses
  • Software
  • Sports
  • Tools & Home Improvement
  • Toys*
  • Video Games *Despite these categories being much more accessible, there may be some restrictions regarding subcategories. During the busy holiday season, any item in the Toys and Games section may be subject to restrictions.

Products in the Amazon gated categories

Certain product listings are also restricted to Amazon’s gated categories. It is important to remember that Amazon limits the brands sold on its platform. This is done to lower the chance that an item may be counterfeited or stolen from a retailer. . Brands may also want to sell their products elsewhere or increase their brand value.

Amazon Restricted Products List for 2022

  • Alcohol
  • Animals & Animal-Related Products
  • Art – Fine Art
  • Art for Home Decor
  • Automotive and Powersports
  • Composite Wood Products
  • Cosmetics & Skin/Hair Care
  • CPAP Cleaning and Disinfecting Equipment
  • Currency, coins, cash equivalents, and gift cards
  • Supplements for the diet
  • Drugs and drug paraphernalia
  • Electronics
  • Explosives, weapons, and related items
  • Export Controls
  • Food & Beverage
  • Gambling & Lottery
  • Dangerous and dangerous items
  • Burial Artifacts and Human Parts
  • Precious Gems & Jewelry
  • Laser products
  • Lighting
  • Lock Picking & Theft Devices
  • Accessory and medical devices
  • Material Controversial and Offensive
  • Other restricted products
  • Pesticides and Pesticide Equipment
  • Get Plant and Seed Products
  • Stamps and postage meters
  • Recalled Products
  • Recycling electronics
  • Refrigerants: Substitutes and Ozone-Depleting Substances
  • Subscribe to Periodicals and Subscriptions
  • Surveillance Equipment
  • Tobacco & Tobacco Products
  • Bedding, Upholstered Furniture and Other Quilted Products
  • Warranties, Service plans, Contracts, Guarantees

Amazon may change the lists of products and categories if they are too long. Don’t forget to check the most current regulations from Amazon Seller Central.

How do I get approved for Amazon Gated Categories?

You are now asking how to get brand approval on amazon. It is easy to get the Amazon general categories.

Not all products and seller accounts are eligible for sale. These steps will help you determine if your product or seller account is eligible to sell.

Here’s how to apply for approval

  1. Log in to Seller Central.
  2. Click on the link to add a product.
  3. Search for the item that you want to sell.
  4. For more information, click on “Show limitations”.
  5. To request approval, click “Apply to Sell”.

Read also: How to create Moonton Account?

What’s Amazon’s Policy on Prohibited Product Claims

Amazon has been clear about its purpose in creating gated categories. The company is committed to protecting customers and maintaining a positive reputation. The Prohibited Product Claims Policy protects customers from sellers who create unrealistic or false expectations.

FTC’s Guidelines are essential to understand. They are meant to protect consumers from misleading and deceptive advertising practices and practices that can cause economic injury.

Be careful if your products make “green” claims on Amazon about climate, environment and sustainability. Must follow the FCT’s “Green Guides must follow the FCT’s “Green Guides in this instance.

What happens if you violate Amazon policies?

Amazon is very strict about policy violations. Your entire Amazon business could be at risk if you violate the rules.

It is best to do your research to ensure you don’t get any negative consequences. If you violate Amazon’s policies, there are possible consequences:

  • Listing cancellation.
  • There are limitations on the number of listing privileges.
  • Suspension of your listing privileges
  • You can remove your listing privileges.

Amazon doesn’t necessarily limit the scope of disciplinary actions. In extreme cases, Amazon can withhold payments permanently or terminate a business relationship. Amazon sellers must be cautious as selling unsafe or illegal products could lead to legal action.

What to Do If You Get Rejected?

what is gated?

Before you submit your application:

  1. Make sure you double-check the product listings against the Amazon gated categories.
  2. Ensure that you have the correct and necessary information.
  3. Check Amazon Seller Central for the latest restrictions and rules.

It will be rejected if your application is rejected despite all your precautions. Amazon doesn’t tell you why you rejected your order. There are steps you can take to improve your chances of being approved.

  1. Make sure you’re a professional seller.
  2. Your performance is essential. Your seller metrics can be hurt by bad reviews, late deliveries, product defects, and poor customer service. Amazon might view you as less trustworthy.
  3. Partner with a local supplier. Amazon will accept invoices as proof of your authenticity. In the past, Amazon rejected invoices from Chinese suppliers. Instead, look for a domestic supplier.
  4. Gain experience. Sometimes sellers are rejected and sometimes approved. Amazon prefers sellers with experience and who have been trusted. Before you move to restricted categories, you can sell in the ungated category.
  5. Create a company website. Maintaining a company website shows that you are trustworthy to Amazon and your customers.

Amazon: Is Pet Supplies a Gated category?

Amazon’s restricted categories include products that are related to animals. If you are thinking of starting an online business selling pet supplies, there are a few things you need to do first.

Amazon allows pet supplies to be sold through its marketplace. To be approved, sellers need to meet a few conditions. You will need to show proof of your insurance and business license. Also, you will need to create an Amazon Pet Profile. Once that is done, you can begin selling pet supplies on Amazon.

If you want to start your own business in pet supplies, then be ready to jump through some hoops. Once approved, you will be able to sell on Amazon like any other category.


It is not an easy task to get your Amazon products or categories approved. It is sometimes difficult, but it is worth the effort. Amazon sellers want to face fewer competitors and make more money.

Amazon’s gated categories can be a problem for sellers. The key to Amazon’s success is looking for opportunities others don’t want or aren’t willing to take. Success has been achieved by many new Amazon sellers who followed the proper steps and were strategic in their product selections. Don’t be discouraged if you feel lost or stuck.

Eva’s team can assist you with this process by providing a free PPC audit. We want your Amazon business to succeed and will do all we can to help you.

Julia Mate
the authorJulia Mate

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